Thai Express Bets on Calamari as Canada's Next Premium QSR Protein

Thai Express, a Canadian quick-service chain, is betting on calamari with its latest menu item. The Montreal-founded chain has grown into one of the largest Thai restaurant concepts in Canada, with more than 300 locations worldwide.
The brand launched its first-ever Crunchy Calamari as it looks to bring a premium seafood item to more Canadians. The launch follows the company's lobster debut, which turned into one of its hottest limited-time offerings ever.
Thai Express said the success of last year's lobster launch showcased demand...
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