ASC, MSC Team With Erewhon on Certified Seafood Push Ahead of National Seafood Month

The Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) partnered with Los Angeles-based retailer Erewhon this August on a month-long in-store and digital campaign aimed at helping shoppers identify and trust certified seafood, as new consumer research from both organizations points to a persistent gap between shopper interest in sustainability and actual label recognition.
The "Seafood to Enjoy. Labels to Trust." campaign brought ASC- and MSC-certified products to Erewhon's now 15 Southern California locations through in-store education...
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