National Seafood Association Debuts New Name, Logo as NFI Rebrand Goes Live
The National Fisheries Institute officially became the National Seafood Association Monday, confirming the name change first reported by Expana/SeafoodNews last week and unveiling the new branding that goes with it.
The rebrand, announced on Monday morning, follows more than a year of research led by the organization's Executive Committee and a dedicated rebranding subcommittee, including stakeholder engagement, member listening sessions and brand research before landing on the new name.
The National Seafood Association's new logo features a compass mark meant to symbolize leadership...
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