Pacific Catch Appoints Sam Hallak as CEO
Pacific Catch, a leading West Coast seafood restaurant brand, announced today the appointment of Sam Hallak as Chief Executive Officer. Pacific Catch has recently expanded beyond its Northern California roots into Southern California, most recently opening a new restaurant in Brea, California in May 2026. Hallak succeeds co-founder Keith Cox, who will remain involved with the company as a member of its board of directors.
Hallak joins Pacific Catch with a mandate to elevate hospitality and the guest experience, strengthen operational discipline, and build the systems and leadership capabilities required...
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