Gorton’s Seafood Refreshes Logo, Product Packaging After Vast Consumer Research
Even a company that has become a staple in the seafood aisle needs to freshen up every once in a while. That is exactly what Gloucester-based Gorton’s Seafood did when it announced new packaging for multiple product lines and a refreshed brand logo on January 13.
The move to update its brand logo and product packaging for the Smart Solutions and Everyday Gourmet lines came following significant consumer research into who was buying seafood prior to the COVID-19 pandemic and during the pandemic...
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Gorton’s Seafood Refreshes Logo, Product Packaging After Vast Consumer Research
Even a company that has become a staple in the seafood aisle needs to freshen up every once in a while. That is exactly what Gloucester-based Gorton’s Seafood did when it announced new packaging for multiple product lines and a refreshed brand logo on January 13.
The move to update its brand logo and product packaging for the Smart Solutions and Everyday Gourmet lines came following significant consumer research into who was buying seafood prior to the COVID-19 pandemic and during the pandemic...
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