Global Seafood Alliance Sets New Standard With Consumer Campaign Results
The Global Seafood Alliance (GSA) has released results from its latest marketing campaign, "Choose Seafood with Standards," conducted to coincide with U.S. National Seafood Month (October). This was the second consumer-facing campaign for GSA focused on building awareness of the Best Aquaculture Practices (BAP) certification program and driving sales of BAP-certified seafood.
Campaign tactics included a social media campaign with targeted influencer engagement, the creation and promotion of new recipes on BAP's consumer website, and national and regional consumer media outreach...
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