Anatomy of a Seafood Promotion: Industry Turns to ASMI After Season of Abundance in Bristol Bay
Alaska processors and fishermen know that marketing wild salmon requires a special skill set — the ability to act quickly on limited information is a core part of it, and a big reason why Alaska wild salmon has been a top seller for decades. Last year’s historic, record-setting harvest of 60 million fish in Bristol Bay tested this skill to the utmost: moving surplus inventory into consumers’ hands in the months before the 2023 season, which is predicted to bring a 35-38 million ...
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