Amazon Rolls Out Private Label Grocery Brand with Seafood Range
Amazon has entered the private label space with a splash. The company debuted Amazon Grocery, a private label brand featuring over 1,000 food items, including seafood, at the start of the month.
The company said the new private label brand will unite customer favorite Amazon Fresh and Happy Belly brands into one collection, available on both Amazon.com and Amazon Fresh stores.
"With Amazon Grocery, we're simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve...
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