Massachusetts Launches 'Flat Is Back' Campaign to Put Locally Caught Flounder Back on the Plate

The Massachusetts Division of Marine Fisheries (DMF) has launched a statewide promotional campaign aimed at reviving consumer and restaurant interest in locally harvested flounder, as the state's commercial quota for the species sees a significant increase.
Running through September 30, 2026, the "Flat Is Back" campaign centers on a collaboration with a newly formed Massachusetts Flounder Chef Council — a ten-member group of chefs from across the state who are putting flounder dishes on their menus to showcase the fish's versatility to diners and home...
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