Red Lobster Revives Endless Shrimp Promotion

Red Lobster officially announced Monday the return of its Endless Shrimp promotion, bringing back the offer that contributed to the chain's 2024 bankruptcy filing.

The limited-time promotion returns as part of the brand's renewed focus on customer feedback, according to CEO Damola Adamolekun.

"Endless Shrimp has been a part of Red Lobster's legacy for 20 years and our guests have never stopped asking for it," Adamolekun said. "We're excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special...

ANALYSIS: EU‑UK Shrimp Imports Fall 26% in February

According to European Commission data, February shrimp imports in the EU‑UK region fell sharply following a seasonal decline that began in December. The EU and UK traded 44,133 metric tonnes of warm‑ and cold‑water shrimp in February, a 26.1% drop from January and 4.8% year‑on‑year.

The decline reflects weaker demand at the start of the year, following large shrimp orders in Q4 across all UK and EU markets. Many importers also reported remaining local inventories that slowed the Q1 refill process...

Salmar Founder's Firm Takes 8.7% Måsøval Stake Ahead of Potential Sale

The Witzøe family has acquired an 8.7% stake in Norwegian salmon farmer Måsøval for NOK 374 million, purchasing the shareholding from Odin Fondene through its Kverva investment firm, according to Norwegian financial newspaper Dagens Næringsliv.

The move makes Kverva the second-largest shareholder in Måsøval, behind the founding family's 70% controlling interest, and has fueled analyst speculation that Gustav Witzøe-controlled Salmar may be positioning for a full acquisition of its regional competitor.

"Many are probably interested in the company...

Mowi Reports Record Q1 Harvest of 136,000 Tonnes, Beats Guidance by 6%

Norwegian salmon giant Mowi posted record first-quarter harvest volumes of 136,000 tonnes gutted weight, representing 26% growth from 108,000 tonnes in Q1 2025 and exceeding the company's guidance of 128,000 tonnes.

The harvest beat Bloomberg consensus expectations of 128,118 tonnes, marking Mowi's strongest Q1 performance on record.

Norway led regional production with 75,500 tonnes, followed by Chile at 21,000 tonnes and Scotland at 20,500 tonnes. Canada contributed 8,000 tonnes, while Ireland, the Faroe Islands and Iceland (Arctic Fish) added 2,000, 3,000 and 6,000 tonnes respectively...

Japan's Salmon Imports Increased 18% to 24,987 Tons in February, 15% to JPY 33.5 Billion

According to trade statistics from the Ministry of Finance, February imports of fresh and frozen salmon and trout increased by 18% year-on-year to 24,987 tons, and their value increased by 16% to 33.5 billion yen ($211.5 million). Imports of key items, such as frozen Chilean coho salmon and frozen Russian sockeye salmon, increased, Minato Shimbun reported.

February imports of frozen Chilean coho salmon increased by 11% year-on-year to 13,541 tons. While imports have been on an upward trend since last...

Andfjord Salmon Secures $42 Million in Funding, Reports Strong Biological Performance

Norwegian land-based salmon farmer Andfjord Salmon announced a strategic partnership with Eidsfjord Sjøfarm and is raising a minimum NOK 300 million through a private placement at NOK 27.50 per share, with Eidsfjord committing an additional NOK 100 million investment.

The partnership includes substantial post-smolt deliveries from Andfjord to Eidsfjord in 2026 and 2027, with approximately 1 million planned for 2026 alone. The agreement also secures Andfjord's smolt sourcing and processing capacity through Holmøy Havbruk.

Andfjord reported excellent biological and operational metrics... 

Kroger Spotlights E-commerce Growth with Online Deal Days Push

The Kroger Co. is leaning further into e-commerce as it launches its “Online Deal Days” promotion, pairing limited-time discounts with new data showing continued consumer demand for speed, value and convenience in online grocery shopping.

Running from April 22 through May 5, the event is aimed at driving digital engagement across Pickup and Delivery. Offers include $30 off a first Pickup or Delivery order of $75 or more, free delivery on orders over $50, and digital discounts on...

Venezuela Says MMPA Blue Crab Process Complete, Eyes US Market Return

Venezuela's Ministry of Fisheries announced on April 16 that it has successfully completed the Marine Mammal Protection Act (MMPA) comparability registration process with NOAA Fisheries, potentially clearing the way for resumed blue crab exports to the US market after a three-month embargo that devastated the country's fishing industry.

The Venezuelan government claims the registration "ensures that Venezuelan seafood products meet the rigorous quality and sustainability standards required for export to the North American market," according to an April 16 statement from the Ministry of...

ANALYSIS: UK Shrimp Imports Up 8.5% Year‑on‑Year in February

According to HM Revenue & Customs, UK shrimp import volumes in February climbed 8.5% year‑on‑year and stood 7.5% above the five‑year average, at 5,617 tonnes. While most EU countries usually see a further dip in February due to weaker demand, UK imports barely changed from January. Overall, the UK started the year positively: January–February imports were up 4.8% year‑on‑year at 11,282 tonnes, 2.7% above the five‑year average for these two months...

Northern Cod Enters MSC Sustainability Assessment After Decades-Long Recovery

Newfoundland's Northern cod stock has officially entered the Marine Stewardship Council (MSC) assessment process for sustainability certification, marking a significant milestone for the fishery that collapsed in the 1990s and led to the MSC's creation.

The announcement came during the Northern Cod Fishery Improvement Project's update at the Global Seafood Expo in Barcelona on April 20, building on positive momentum from recent stock assessments showing the fishery's remarkable recovery.

Earlier this month, Fisheries and Oceans Canada confirmed the stock had grown...

Congress Examines China's IUU Fishing Impact on US Seafood Markets

Rep. Chris Smith (R-NJ) co-chaired a Congressional-Executive Commission on China hearing on April 16 examining how China's illegal, unreported and unregulated fishing practices harm American fishermen and enable forced labor in global seafood supply chains.

The hearing, titled "Dark Nets, Illicit Labor—Confronting China's IUU Fishing and Seafood Supply Chain," featured testimony from Ian Urbina of the Outlaw Ocean Project, who detailed how Chinese distant-water fleets use forced labor and illegal fishing methods to create unfair competition for US fishermen...

For 2026 Norway is Turning its Marketing Focus Away From the US to China. Here’s Why.

At their annual meeting last January, the Norwegian Seafood Council (NSC) announced a shift in their marketing focus away from the United States and towards China, supported by a new Trends Report.  

The next few months' export data illustrated the new policy. NSC released their report, “The Year of China” recently with detailed demographics and trends that support the new policy. 

The report notes that China’s four tier-one cities — Beijing, Guangzhou, Shanghai and Shenzhen — each with populations in excess of 18 million people...

2025 Global Feed Production Rose 2.9% to 1.44 Bln T - Alltech

Global feed production climbed to an estimated 1.44 billion MT in 2025, representing a 2.9% increase year-on-year (YOY) or by 40.136 million MT, according to Alltech's 2026 Agri-Food Outlook released on April 21.

The data, drawn from Alltech's 15th annual global feed production survey, analyzed compound feed production and prices from 142 countries and 38,837 feed mills during late 2025. 

The top three feed-producing nations were China, the US, and Brazil, combining to produce 47.7% of all global feed tonnage.

Russia Eyes Higher Fish Export Revenue on Rising Prices Despite Flat Volumes

Russia expects a significant increase in revenue from fish exports this year, driven mainly by rising prices for Russian fish in major export markets.

According to Ilya Shestakov, head of Rosrybolovstvo, while export volumes will likely remain similar to 2025 levels, their value is expected to be significantly higher.

"Since the beginning of 2026, Russia has been 11% ahead in terms of export value for its fish: Last year, we exported fish and seafood for a total sum of $6.1 billion...

Alaska Seafood Industry Seeks Extension of EU CATCH Deadline Amid Trade Disruption Concerns

A coalition of US and European seafood trade groups is urging the European Union to extend the July 10, 2026, deadline for compliance with updated EU CATCH certification requirements, warning that current traceability demands could effectively ban Alaska seafood from EU markets.

The coalition includes Seafood Europe, Alaska Seafood Marketing Institute (ASMI), At-Sea Processors Association (APA), National Fisheries Institute (NFI), and Pacific Seafood Processors Association (PSPA).

The groups cite a "core challenge" in requirements that each imported shipment provide traceability of each harvest vessel's...

ANALYSIS: Halibut Squeeze as Record-Low Pacific Quotas Meet Atlantic's Characteristic Volatility

The 2026 Pacific halibut season has opened at historically elevated price levels, with initial market values closely aligned with where the 2025 season finished. This firm start comes as the 2026 coastwide quota was set at 29.33 million pounds, the lowest total allowable catch in the more than 100-year history of the fishery, reinforcing an already tight supply outlook. U.S. allocations were mostly unchanged from last year, while British Columbia’s quota was reduced by about 7 percent, reflecting continued stock concerns under the International Pacific Halibut Commission's...

Louisiana Rep. Letlow Introduces Bill Requiring Federal Agencies to Buy Only US Seafood

Congresswoman Julia Letlow (R-LA) introduced the Buy American Seafood Act, requiring federal agencies and federally funded school lunch programs to purchase only domestically sourced seafood to ensure high-quality products meeting US inspection standards.

"In Louisiana, seafood is a cornerstone of our economy and a way of life. My Buy American Seafood Act would ensure that taxpayer-funded seafood is sourced from American fishermen and processors, protecting taxpayers from subsidizing foreign countries or adversaries like China," Letlow said...