The Retail Rundown: Seafood Rides the Lenten Wave
With March just around the corner, the first signs of spring and warmer days are emerging—welcome news for both consumers and grocers.
Seafood leads this week's protein advertisements, accounting for 26% of total features, closely followed by beef and chicken at 23% each. Pork ads make up 22%, while turkey holds a 3.5% share. Egg promotions remain scarce, extending a two-week trend.
In the seafood complex, fillet promotions are ramping up ahead of the Lenten season, now making up 33.5% of the category’s volume. Ads for both raw and cooked...
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