Back-to-School and Nostalgia Marketing Drive Menu Buzz In Foodservice
Foodservice operators are heading into fall leaning on nostalgia, value and expansion to drive traffic, strengthen loyalty and navigate a competitive operating environment.
Nostalgia continues to prove its staying power as an industry strategy, with operators revisiting familiar flavors, menu items and experiences to reconnect with consumers. Limited-time offers have become a particularly effective vehicle, creating urgency around products that already carry a sense of familiarity.
Taco Bell has brought back four fan-favorite 2016 menu items: the Naked Chicken Chalupa, Meximelt, Beefy...
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